What this is for
You're investing in carbon reduction. Instead of just viewing it as a cost, could you sell lower-carbon products at a premium? Could you offer carbon reduction services to others? Could you license your technology? AI helps you find these opportunities.
Why AI changes the approach
Carbon reduction can be more than a cost center—it can be a revenue opportunity. AI helps you identify ways to commercialize your carbon reduction efforts or build lower-carbon products that customers will pay for.
Step-by-step
- 1
Identify your carbon reduction assets
- What have you built or learned in your carbon reduction efforts?
- Examples: renewable energy infrastructure, supplier networks, carbon tracking software, expertise in your industry
- Which of these could other companies want to buy or license?
- 2
Research market demand
- Ask AI: Who else needs what you've built? Competitors? Customers? Suppliers?
- What would they pay? Is there a price that makes sense?
- Are competitors already doing this? What's your advantage?
- 3
Develop product/service concepts
- Ask AI to help you design 2-3 potential offerings based on your assets
- Example: "We've built a carbon tracking system for our supply chain. Could we sell this SaaS tool to other companies?"
- Example: "We've developed lower-carbon packaging. Could we license this to other manufacturers?"
- 4
Model the financial case
- Ask AI to help you estimate: What would this cost to develop? What could we charge? How many customers could we sell to?
- Create a simple financial model: revenue potential, costs, breakeven timeline
- 5
Build a pitch or business case
- Ask AI to draft a 1-page pitch or business case for leadership
- Include: the opportunity, market demand, financial model, next steps
Ready-to-use prompts
Adapt to your actual files and context before using.
Our company has invested in carbon reduction and built the following assets: - A carbon tracking system for our supply chain - Relationships with 50+ lower-carbon suppliers we've vetted - Expertise in reducing emissions in [your industry] - 20+ employees trained in carbon accounting - What could we commercialize from this? Who would want to buy these? What could we charge? Which opportunity has the biggest upside?
We've developed a lower-carbon version of [your product]. Currently, it costs 10% more to produce but reduces emissions by 30%. Here's our target customer: - [Customer description] - They currently care about [cost/quality/sustainability] - Market size: [number] - Would they pay a premium for the lower-carbon version? How much? What messaging would convince them?
We want to license our carbon tracking software to other companies in our industry. Here's what we know: - We spent $500K developing it over 2 years - There are ~500 potential customers in our industry - Similar tools cost $10K–$50K per year per customer - Our differentiation: [your advantage] - Help me build a financial model. Assume we get 5% of the market by year 3. What's the revenue potential? What would development and sales cost? When would we break even?
Output template
- Task 1: Assets identified → Assets: ___ - Task 2: Market demand assessed → Opportunity: ___ - Task 3: Concepts developed → Concepts: ___ - Task 4: Financial model → Revenue potential: $___ - Task 5: Pitch created → Business case saved: ___ - Next step: ___ → Timeline: ___
Related scenarios
Carbon Footprint: Data Analysis
You have fragmented emissions data across your operations, supply chain, and products.
Emissions & DataCarbon Footprint: Automation
Manually collecting emissions data every month is time-consuming and error-prone.
Emissions & DataCarbon Footprint: Stakeholder Engagement
Your carbon data is accurate, but it doesn't automatically convince your CEO, board, or employees that it matters.
Need this embedded in your team?
I run hands-on workshops that turn these scenarios into your team's default way of working.